BADON’S
DESIGN


IP Design
Rog Hog


Brand Design
 yuskin Calander Design
2024 Montessori
樹山萌神 | 品牌形象設計
元茂 | 品牌形象設計
Brand Design Highlight

reDesign
Drift Line
Streak
日盛眼鏡招牌設計
台北天文館標示設計










樹山萌神
MENG SHEN


誰說猛將不能萌？ 萌神帶你玩轉文化村

「樹山萌神」IP以蘇州樹山的「三寶」為發想基礎，將當地特色農產品——翠冠梨、烏子楊梅等，融入設計思考。以猛將象徵樹山的文化底蘊，並以「萌」字取代剛烈形象，搭配標誌與形象字體延伸，最終定案為「梨子頭戴楊梅帽」的「萌神」形象。

此IP旨在振興蘇州文化村的觀光與形象推廣，為當地居民與旅客帶來活潑、喜氣的正面氛圍。其標準規範也應用於相關文創產品、包裝及活動展覽策劃，展現地方特色的同時，也讓人們感受樹山的美麗與悠久歷史。

The Shushan Meng Deity IP is inspired by the "Three Treasures" of Shushan in Suzhou, incorporating local specialty agricultural products such as Cuiguan pears and Wuzi bayberries into its design. The cultural foundation of Shushan is represented by a mighty general, but softened with the character “萌” (meng) to create a more approachable image. The final design features a pear-headed character wearing a bayberry hat, extending into the logo and typography.

This IP aims to revitalize tourism and promote the image of Suzhou’s cultural villages, bringing a lively and festive atmosphere to both locals and visitors. Its standardized design is also integrated into related cultural products, packaging, and exhibition planning, showcasing regional characteristics while allowing people to appreciate the beauty and rich history of Shushan.

 CLIENT
苏州高新区树山生态村发展有限公司

CATEGORY
IP Design
Branding

YEAR
2021.May

DESIGN
Chen Yixun









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