DESIGN
Rog Hog
- Design Factory
- Untitle Exhibition
- May On The Moon
- Lil Prince & His 6 Sisters
2024 Montessori
樹山萌神 | 品牌形象設計
元茂 | 品牌形象設計
Brand Design Highlight
reDesign
Drift Line
Streak
日盛眼鏡招牌設計
台北天文館標示設計
DESIGN
Rog Hog
2024 Montessori
樹山萌神 | 品牌形象設計
元茂 | 品牌形象設計
Brand Design Highlight
reDesign
Drift Line
Streak
日盛眼鏡招牌設計
台北天文館標示設計
路霸競選
你有聽過路霸競選嗎？
我們將路霸們塑造為政治人物參與選舉，效仿選舉期間被放大審視的特點，用相同方式體現道路問題。透過選舉展示其對安全與秩序造成的威脅，喚起社會公眾對道路正義的關注與改善。
Transforming road bullies into political figures and participating in elections, emulating the characteristics that are scrutinized and magnified during election periods, to reflect the issue of road problems in the same way. Through the election, demonstrating the threat to safety and order that they pose and raising public awareness and efforts to improve road justice.
我們將路霸們塑造為政治人物參與選舉，效仿選舉期間被放大審視的特點，用相同方式體現道路問題。透過選舉展示其對安全與秩序造成的威脅，喚起社會公眾對道路正義的關注與改善。
Transforming road bullies into political figures and participating in elections, emulating the characteristics that are scrutinized and magnified during election periods, to reflect the issue of road problems in the same way. Through the election, demonstrating the threat to safety and order that they pose and raising public awareness and efforts to improve road justice.
我們以醒目的方式向大眾呈現這些被忽視的問題。以路霸為候選人進行角色設計，將路霸結合選舉，以徵奪路權的形式為其造勢。選舉期間候選人會受到廣泛關注，而這種方式可以有效引起人們對路霸問題的重視。同樣地，如果路霸成為候選人，我們也應該像對待其他候選人一樣對其進行嚴格審視，從而重拾被忽略的道路正義。
Our approach is to present these overlooked issues to the public in a striking way. In the feature, we designed a character based on the concept of "Road Bullies" and organized an election campaign to present the issue of road dominance to the public. The reason for combining roadblocks with an election is that during an election, candidates receive widespread attention.
Therefore, this approach can raise people's awareness of the problem of roadblocks. Similarly, if roadblocks become candidates, we should also subject them to strict scrutiny like other candidates, thereby regaining the neglected road justice.
Our approach is to present these overlooked issues to the public in a striking way. In the feature, we designed a character based on the concept of "Road Bullies" and organized an election campaign to present the issue of road dominance to the public. The reason for combining roadblocks with an election is that during an election, candidates receive widespread attention.
Therefore, this approach can raise people's awareness of the problem of roadblocks. Similarly, if roadblocks become candidates, we should also subject them to strict scrutiny like other candidates, thereby regaining the neglected road justice.
CLIENT
新一代設計展
CATEGORY
Exhibition
Branding
YEAR
2023.May
Character Design : Chen Yixun
Project Management : Chen Yixun
3D Design : Xiao Wenjing
Branding design : Ye Lihong, Chen Yu'an
Exhibition Design : Chen Yu'an
Photography : Weng Haowei
新一代設計展
CATEGORY
Exhibition
Branding
YEAR
2023.May
Character Design : Chen Yixun
Project Management : Chen Yixun
3D Design : Xiao Wenjing
Branding design : Ye Lihong, Chen Yu'an
Exhibition Design : Chen Yu'an
Photography : Weng Haowei
什麼是路霸？
路霸是指被擺放在道路上的障礙物，通常是非法、未經允許的，且會對交通安全及環境造成危害和困擾，它們的存在會導致道路狹窄、交通阻塞、視野受阻、等事故。路霸不僅影響了行人和車輛的通行，更對城市形象和環境造成污染和破壞。經過數據調查發現，雖然幾乎全台民眾都有受到路霸問題所困擾，但在解決問題方面卻顯得力不從心。
”路霸" in Chinese refers to obstacles placed on roads, which are usually illegal, unauthorized, and may pose hazards and inconvenience to traffic safety and the environment. Their presence can cause problems such as narrow roads, traffic congestion, obstructed vision, and traffic accidents. Roadblocks not only affect pedestrian and vehicle traffic, but may also pollute and damage the urban environment and image.
The reason why this article once again mentions the issue of roadblocks is that, after conducting partial data surveys, it was found that although almost all Taiwanese people have been troubled by the problem of roadblocks, they are powerless in solving the problem.
路霸是指被擺放在道路上的障礙物，通常是非法、未經允許的，且會對交通安全及環境造成危害和困擾，它們的存在會導致道路狹窄、交通阻塞、視野受阻、等事故。路霸不僅影響了行人和車輛的通行，更對城市形象和環境造成污染和破壞。經過數據調查發現，雖然幾乎全台民眾都有受到路霸問題所困擾，但在解決問題方面卻顯得力不從心。
”路霸" in Chinese refers to obstacles placed on roads, which are usually illegal, unauthorized, and may pose hazards and inconvenience to traffic safety and the environment. Their presence can cause problems such as narrow roads, traffic congestion, obstructed vision, and traffic accidents. Roadblocks not only affect pedestrian and vehicle traffic, but may also pollute and damage the urban environment and image.
The reason why this article once again mentions the issue of roadblocks is that, after conducting partial data surveys, it was found that although almost all Taiwanese people have been troubled by the problem of roadblocks, they are powerless in solving the problem.
角色發想及製作過程
造型修改及選款
(版本一) 角色設計
黑心惡毒的候選人
(版本二) 角色設計
以不過多改變原本物件的外觀做變形扭曲，並在風格上使用融化的柏油做3D渲染，這樣的設計象徵了路霸們選舉前的油嘴滑舌，背地裏卻想霸佔路權的黑心惡毒。
In terms of style, we used melted asphalt and presented it in a 3D rendering. This design symbolizes the slick talk of the roadblocks before the election, while in reality they have an evil nature of wanting to monopolize the roads. In terms of style, we used melted asphalt and presented it in a 3D rendering.
以不過多改變原本物件的外觀做變形扭曲，並在風格上使用融化的柏油做3D渲染，這樣的設計象徵了路霸們選舉前的油嘴滑舌，背地裏卻想霸佔路權的黑心惡毒。
In terms of style, we used melted asphalt and presented it in a 3D rendering. This design symbolizes the slick talk of the roadblocks before the election, while in reality they have an evil nature of wanting to monopolize the roads. In terms of style, we used melted asphalt and presented it in a 3D rendering.
Final版本
企業識別系統應用
Differentiate items of different categories and divide them into two parties, and create different design styles according to the party's personality. Simulate the real election street scene, clearly understand the road bully's election activities, and add electoral supplies and objects, allowing voters to vote for the most hated road hog.
展場空間
你想要怎麼樣的街景？
這場路霸的競選，象徵著玩笑背後的嚴肅，路霸競選引發人們對於被忽略的問題的重視，宣導大家共同改善環境，為未來及生活開闢一條乾淨美麗的道路。
This Roadhog campaign symbolizes the seriousness behind the joke. The Roadhog campaign draws people's attention to neglected issues, and advocates that everyone work together to improve the environment and open up a clean and beautiful road for the future and life.
這場路霸的競選，象徵著玩笑背後的嚴肅，路霸競選引發人們對於被忽略的問題的重視，宣導大家共同改善環境，為未來及生活開闢一條乾淨美麗的道路。
This Roadhog campaign symbolizes the seriousness behind the joke. The Roadhog campaign draws people's attention to neglected issues, and advocates that everyone work together to improve the environment and open up a clean and beautiful road for the future and life.